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Juley by Chetali
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Discover All Our Latest Collections

  • Kaftans

    Kaftans

    2 products
  • Kurta Sets

    Kurta Sets

    2 products
  • Occasion Wear

    Occasion Wear

    11 products
  • Dresses

    Dresses

    7 products

New Arrivals

  • Zard Gharara Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Zard Gharara Set

    273.59$
  • Viridian Angrakha Kurta Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Viridian Angrakha Kurta Set

    173.15$
  • Taraab Saree
    Select Options This product has multiple variants. The options may be chosen on the product page

    Taraab Saree

    272.25$
  • Rani Pink Kurta Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Rani Pink Kurta Set

    174.25$

Bestsellers

  • Bagisha Sharara Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Bagisha Sharara Set

    274.15$
  • Boho Liam Dress
    Select Options This product has multiple variants. The options may be chosen on the product page

    Boho Liam Dress

    118.21$
  • Khawabida Kurta Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Khawabida Kurta Set

    199.78$
  • Luna Mango Yellow Shirt Dress
    Select Options This product has multiple variants. The options may be chosen on the product page

    Luna Mango Yellow Shirt Dress

    99.78$
  • Mishri Nudara Saree
    Select Options This product has multiple variants. The options may be chosen on the product page

    Mishri Nudara Saree

    272.25$
  • Morning Dew Short Kurta Set
    Select Options This product has multiple variants. The options may be chosen on the product page

    Morning Dew Short Kurta Set

    179.81$
  • Tamba Tilaur Embroidered Saree
    Select Options This product has multiple variants. The options may be chosen on the product page

    Tamba Tilaur Embroidered Saree

    272.25$
  • Piper Polka Dress
    Select Options This product has multiple variants. The options may be chosen on the product page

    Piper Polka Dress

    118.21$

CUSTOMER TESTIMONIALS

I Choose this beautiful piece designed by my daughter from her brand and gifted it to my wife. Every mother dreams of watching her child succeed. Today, she wore success not mine, but hers. The softness of the fabric, the details of the design, it felt like her.

Ritu GheztaCustomer

juleybychetalighezta

Inspired by nature’s quiet beauty, this floral T Inspired by nature’s quiet beauty, this floral Tissue Chanderi suit blends lightweight comfort with a touch of regal shine. Ideal for brunches, family gatherings, or evening get-togethers — it’s your go-to for looking graceful without trying too hard — this Juley piece isn’t just worn, it’s felt.

#juley  #JuleyEdit #RootedInElegance #FloralMood  #PastelPoetry #ModernMuse #IndianWearRedefined
Delicate dance of textures — the ethereal charm Delicate dance of textures — the ethereal charm of pure organza meets the fluid grace of pure crepe. This set blends structure and softness in all the right ways. Finished with intricate gold embroidery, it’s elegance from every angle.

For the woman who values finesse — in fabric, in form, in feeling.

#JULEY #OrganzaDreams #CrepeElegance #LuxuryInLayers #FestiveCraft
From the warmth of tamba to the shine of tilaur , From the warmth of tamba to the shine of tilaur ,
this collection celebrates the earth’s most precious tones —
Woven from whispers of tradition, in pure Georgette,
and kissed by the hands of artisans —hand embroidered. From the deep V neck to the bold back &Silk that skims, lace that shapes, a back that stuns.

Drenched in marigold moods
Designed for the ones who like their festive looks with a touch of fierce.
Would you wear this to a Diwali night or a cocktail wedding vibe?

Tell us below.

#SareeNotSorry #FestiveEdit #SareeInspo #ModernTradition #IndianWearWithEdge#FestiveSeasonReady#GlamForTheGram
Banka is the beginning-the first drop from juley . Banka is the beginning-the first drop from juley .
You may not hear her first —
but you won’t forget her.

Banka is that whisper.
A quiet presence stitched from the past and styled for today.
She doesn’t ask for attention.
She commands it — softly.

Two looks. Infinite power.
This is womanhood in fabric.
This is Juley.

#JuleyLabel #BankaDrop
#JuleyWears #RootedInRebellion #WomenOfJuley #StyleWithSoul #IndianWearReimagined
She picked up the call — the mountains answered. She picked up the call — the mountains answered.
She carries her mother’s gentleness and her grandmother’s fire.
Juley is now LIVE.
Our stories, our styles, and soul-stitched pieces are now just a click away.
Tap the link in bio and let the journey begin. 🧿✨

#JuleyLive #ShopNow #SoulfulStyle #FromTheMountainsWithLove
Juley — to the woman who heals without effort, w Juley — to the woman who heals without effort,
whose silence speaks louder than words,
whose presence feels like home long before she says a word.
She is the mountain’s breath, the valley’s lullaby,
and the kind of gentle the world forgot it needed.
.
.
.
.

#Juley #RootedInGrace #CraftedWithLove #IndianMinimalism #TimelessWear #ClosetWithSoul #FromTheHeartOfIndia
In a world of fast fashion and fading connection, In a world of fast fashion and fading connection, Juley choose to slow down. To honour the human touch. To support the very hands that make our clothes meaningful.

To our karigars — thank you for carrying our vision with your art. And to everyone who wears our pieces — you’re not just wearing a fabric, you’re wearing someone’s story.

#JuleyTheLabel #KarigarKiKahani
#HandcraftedWithJuley
#MadeByHandsMadeWithHeart
#SlowFashion #ZariToZardozi
In a world that asks you to be everything at once In a world that asks you to be everything at once , Banka says-just be you.Every stich of Banka is a piece of my story — the tears I never showed, the silence I mistook for weakness, the fire I almost forgot I had. This isn’t fabric. It’s feeling.”

Banka is the love letter I never got, the softness I had to relearn, and the beauty I finally found in my own silence.
 Launching soon.

#Juley #RootedInGrace #CraftedWithLove #IndianMinimalism #TimelessWear #ClosetWithSoul #FromTheHeartOfIndia
We believe in slow mornings, in walking barefoot t We believe in slow mornings,
in walking barefoot through dew-covered grass.

We come from orchards, we chase wild skies.
It started where life was simple — in apple fields and open roads — and it’s still unfolding.

Made with hands that remember.

You don’t have to shout to be seen.
You don’t have to run to arrive.

You just have to show up as you are.
And wear what reminds you of that.

We’re not just another brand.
We’re something slower.
Something more thoughtful.
Something becoming.
Wear the feeling. Live the mountain story.

Coming soon.
“Indian karigars are the invisible heroes of our “Indian karigars are the invisible heroes of our heritage.
They wake up each day not to chase trends, but to preserve stories — with needle, chisel, brush, or loom.
Their hands may be rough, their names often unknown, but their work speaks louder than words.
They don’t just make things — they bring our culture, stories, and traditions to life.
Let’s not forget the hands that make beauty possible.”

This is where slow fashion begins. This is where Juley begins.

#MadeInIndia #JuleyByChetaliGhezta #CraftedByHand #BlockPrintedLove
Where sugar meets style, and every thread tells a Where sugar meets style, and every thread tells a story.
Meet the heart behind Juley — Chetali Ghezta. A pastry artist, a designer, and a dreamer who built a brand rooted in culture, comfort, and quiet confidence.
#FounderStory #JuleyByChetaliGhezta #WomenWhoCreate
Not every hello is spoken—some come stitched in Not every hello is spoken—some come stitched in soul and softness.
This one carries the hush of the hills and the hum of heritage.

#Juley #RootedInGrace #CraftedWithLove #IndianMinimalism #TimelessWear #ClosetWithSoul #FromTheHeartOfIndia
From the soil of our roots to the soul of your clo From the soil of our roots to the soul of your closets

Juley isn’t just a brand, it’s a heartfelt calling, born from a longing to honour Indian craftsmanship and shaped by a life lived in simplicity, intention and grace.

Each thread weaves a story — of mothers and grandmothers
of looms and quiet mornings, of clothes that feel like home

Here’s to a wardrobe that doesn’t just wear well
but means well

#Juley #RootedInGrace #CraftedWithLove #IndianMinimalism #TimelessWear #ClosetWithSoul #FromTheHeartOfIndia
Juley — a word that greets, holds, and lingers. Juley — a word that greets, holds, and lingers.
We took its spirit and wove it into our world.
Not borrowed. Made our own.

#Juley #JuleyTheLabel #FromMountainsWithLove
#HimalayanInspired #WardrobeWithSoul #MountainGirlStyle
#SlowFashionIndia #IndieLabel #StyleWithStories
#CulturalRoots #NewBrandAlert #MinimalLogoReveal
#EmergingDesigners #LabelWithMeaning #WomenOfTheHills
A word that once echoed through the mountains Carr A word that once echoed through the mountains
Carried in whispers of warmth, love and kindness
Now finds a new rhythm, woven into every thread

Juley — a Himalayan hello, a feeling, a soul

Today it becomes more than just a word
It becomes an identity

Presenting the mark that holds our story
The logo of Juley

#Juley #JuleyTheLabel #FromMountainsWithLove
#HimalayanInspired #WardrobeWithSoul #MountainGirlStyle
#SlowFashionIndia #IndieLabel #StyleWithStories
#CulturalRoots #NewBrandAlert #MinimalLogoReveal
#EmergingDesigners #LabelWithMeaning #WomenOfTheHills
Juley A greeting, a feeling, a beginning. Soft li Juley

A greeting, a feeling, a beginning.
Soft like mountain wind,
sure like the soul behind it.

This isn’t just a new month,
it’s the first page of our story.
Welcome to JULEY.

#JulieJuley #AStoryBegins #SlowIsBold #ThreadsOfJuley #MadeWithSoul #SlowFashionIndia #TimelessAesthetic #ModernHeritage #EveryThreadTellsAStory #MindfulDressing
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